Retail sales have always been very competitive. And in business the day you stop innovating and looking for ways to improve your displays or sales methods, is the day your competitors begin to overtake you.
The most recent revolution in retail sales involves the use of touch technologies. Perhaps this is affected by inroads that online shopping have made on the physical stores’ market shares. Touch technologies have brought some of the convenience of online shopping to brick and mortar stores and already some shoppers are beginning to come back.
The Benefits Of Using Touch Screens In Retail Sales
One of the most common uses of touch screens in retail sales is in point of sales cash registers, though these do not directly benefit the client. Point of sales touch screens make it easy for the cashier to ring in orders at supermarkets, restaurants and other retail stores. Its major benefit lies in the images which guide the cashier on what he or she is ringing in. Thus they do not really need to know what an article is called; they can simply touch the screen to select them. Accessing lists and folders is also easier. This ease of use indirectly benefits customers through speedier service and less punching errors.
Touch screens have also been seeing increased use in displaying the range of product a store sells. While it is sometimes enjoyable for shoppers to dig in through physical displays, many customers would rather find what they are looking for instantly. This is true of hardware or automotive parts, for example, where finding the exact match is the objective; instead of having to visit various display shelves, clients can specify what they need through a touch screen which gives them location, availability, and price.
Using touch screen for product displays also provide direct benefits to retailers. Touch screens can display a lot more inventory than dozens of shelves can. Touch screens are able to provide an almost endless display of a store’s inventory. Thus retailers save on valuable store space. Electronic displays only require updates by a handful of people at most compared to the minimum of dozens that are required to put up and maintain physical displays. This allows retailers to save on salary expenses.
In many cases touch screen product displays do not totally eliminate the need for physical displays, but it lets the retailer display more of his products. In effect the touch screen complements physical displays. It helps improve the customer experience by providing a way for them to access all the information they need before deciding on a purchase. And by giving the clients the chance to access information, the need for customer service assistance is significantly reduced. This again results in efficiency which results in reduced salary expenses.
One of the most effective uses of touch screens in retail sales is for displaying special offers and promotions. Stores attract clients to the touch screen containing promotional information while also getting the chance to fish for customer data. This online article expresses confidence that touch technology is about to get more use in retail sales.
Touch screens are gradually evolving into efficient ‘’digital retail assistants.” If you are in retail, it may be time to consider getting large touch screens to help out.